For high-volume online retailers, SEO can play a major role in growing not only organic traffic but conversions and overall sales:
One month after migrating from Demandware, BackJoy saw a 102% increase in sales from organic traffic and a 71% increase in revenue
Nine months after migrating from Magento, iHeartRaves experienced a 130% YoY increase in organic traffic and a 227% increase in revenue
In under a year after moving to Shopify Plus, TULA’s site sessions jumped 95%, organic search traffic 101%, and total transactions 297%
In this article, we’ll examine five steps to optimize your SEO for product descriptions. If you’re curious about getting similar results … schedule a Shopify Plus demo today.
You’re confident about your storefront’s onsite performance. Your page speeds are top notch, your images are professionally shot, and a recent iteration of testing has taken your conversion rate optimization to a new level.
Unfortunately, even if your product descriptions are optimized to sell, that fact alone may not be enough to impact the bottom line. After all, no one can buy your products if they can’t find them.
And, if you’re not number one … you might as well not exist.