Annual Sales & Grow 300%. Bombas, Daymond John’s most successful...
But as the 2018 holidays near, how will this company, which has also now donated nine million pairs of socks to the homeless, continue to grow?
As a soft morning light filtered in behind him, David Heath sat perched on a stool inside his office on E. 18th St., the rush of the Manhattan streets below.
He was gesturing now, his hands beginning to animate his speech. “Good Morning America,” he said, counting each point with his fingers. “The Today show, reruns of our Shark Tank [appearance] …”
You could forgive Heath for being excited. Listing the bona fides of Bombas, the premium comfort-performance sock maker Heath co-founded in 2013, wasn't to boast. It was about providing a frame of reference for how different things could have been …
Since its launch – and especially following a breakthrough debut on Shark Tank in 2014 – the brand, which donates a pair of socks to homeless shelters for each pair it sells, had received a wave of glowing press.
Business was surging, its donation tally growing, and sales records never seemed to last long before the company had surpassed its own numbers.
But there was also no other way to look at it. There was once a time, not long ago, when mainstream press and major shopping events had brought this company to the brink.
For Heath, and for Bombas, its recent success was a reminder of just how far they had come.
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during, and after, the holiday rush